Look at My Face

Look at My Face

Today’s lesson: Emotional Leakage and Facial Recognition Software in Market Research There are lots of ways that facial recognition technology can be put to use; but one industry that has already demonstrated a lot of interest is the marketing business. Advertisers, market researchers have dabbled in facial recognition both for creative executions, and for understanding…

Personas That Govern

Personas That Govern

Chuck Schumer has imaginary friends OH MY GOD DO USER RESEARCH DON’T SOLELY RELY ON PERSONAS https://t.co/g6VDC7e4hY — Dan Hon (@hondanhon) February 16, 2021 This pictured text is from a profile from 2007 in The New Yorker by Jeffrey Goldberg. Let’s just quote the thing: Schumer says that he is accompanied everywhere he goes by…