Case Studies
Pearson: Innovation Research Training
The Assignment: We designed a learning workflow for a textbook publisher’s internal innovation team to support their prototyping and product development. What we did: We worked with a major textbook publisher to augment their existing experiment model to foster iterative learning across the team, and across initiatives. Then we worked with the team to train…
Dementia Care
The Assignment: We worked with a dementia care company to design the path to growth as they expanded their geographic footprint. What We Did: Engaged caregivers and families through observation and interviews to: Conducted a quantitative survey of senior care decision-makers to: What They Got: Presentations of findings and recommendations to the senior staff. The…
texture: UX and user behavior research
The Assignment: We worked with a magazine subscription app to understand what drove sign-ups, use, and cancellation –and identify opportunities to speed up growth and slow down churn. What we did: We partnered with Equation Research, who handled the analytics and survey research, to conduct remote interviews with current subscribers, former subscribers, and prospects. During…
Exploring fandoms
The Assignment: We worked with a national sports league to understand how their fandom had evolved after a fast growth period, how to engage newer fans, and how to maximize opportunities for sponsors. What we did: We engaged with the league to understand active and passive fans, understand the needs of sponsors, and opportunities to…
Madison Square Garden Group: Creative brief training workshop
The Assignment: We collaboratively redesigned creative brief templates and briefing workflows for an entertainment company’s internal marketing team. What we did: We designed a full-day workshop for an entertainment company’s internal marketing team to train them on: What they got: We delivered a set of templates and roadmaps for varying types of creative requests –…
JetBlue: Cross-functional creativity
The Assignment: We co-designed and facilitated a series of leadership meetings for a major airline in which cross-functional teams came together to make key customer experience decisions What we did: We collaborated with a core team of customer experience leaders to design tools for engaging a large group of stakeholders in cross-functional decision-making and planning…